Consulting Team

Beth Chang is an experienced Client Experience strategist specializing in developing and leading programs that grow market share, build customer loyalty and cross-sell products and services. More than half of her 20-year tenure of expertise has been spent as a collaborative and empathic leader for Charles Schwab & Co. Inc., proving successful at maximizing individual, partner, and cross-functional team strengths to design and deliver on company-wide priorities.

Beth truly shines in leading teams to apply a customer-focused approach to programs and communications. She is passionate about gathering and analyzing insights and synthesizing what she hears to make it actionable and relatable for any company. Most recently, she has focused on brand strategy and customer insights to initiate and activate a cross-departmental brand evolution as a consultant.

Middlebury College in Middlebury, Vermont, is where Beth earned her Bachelor of Arts degree, with honors, in East Asian Studies and International Business. She also studied abroad at the Taipei Language Institute in Taipei, Taiwan.

Now a proud parent of two teenagers (three, if you count the dog), Beth has recently decided to take up her first racquet sport – she now understands why they tell you it’s easier to learn as a kid! She loves languages and traveling when she’s not busy leading teams to success, and volunteers with local organizations such as Boy Scouts of America, Girl Scouts of America, National Charity League, and the local swim team.