A Reflection on Three Years in Business
/Here are what I believe to be the six most important steps to consider when you’re thinking about starting a business.
Read MoreHere are what I believe to be the six most important steps to consider when you’re thinking about starting a business.
Read MoreDeveloping your firm’s response to a crisis: Targeting and Channels
Read MoreDeveloping your firm’s position on responding to a crisis: Message
Read MoreDeveloping your firm’s position on responding to a crisis: The Timing Principle
Read MoreBy now I’m guessing most of you have seen A Conference Call in Real Life. The comedy skit is surprisingly (and sadly) a pretty good demonstration of how actual conference calls can go.
Read MoreUnlike the famous scene in A League of Their Own when Tom Hanks says, “There’s no crying in baseball,” there is sometimes crying in advertising – I’ve seen it!
Read MoreWhen building your name or business through media exposure, you want to fall into the “easy” bucket. And this applies to radio, print, online, social, television, etc. When you’re easy to work with, you get asked to come back.
Read MoreWhen you address people by their name, it demonstrates respect and a sense of connection. And by and large, we like hearing our names.
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